Executive coaching for VPs and senior leaders in fast-moving companies. I help you get seen, heard, and promoted, so the right people finally see your impact the way you do.

YOUR WORK WON’T SPEAK FOR ITSELF

TRUSTED BY LEADERS at

Harvard Business School logo with a shield containing four smaller shields with the letters 'VET RSI TAS' and the words 'Harvard Business School' written to the right.
The word 'STARFACE' in bold black letters on a bright yellow background.
Citi logo with the word 'citi' in lowercase blue letters and a red arc above it
Black and white illustration of a truck with the message 'Loading' on it.
Silhouette of a person climbing a chain link fence at sunset.
A black and white map illustrating maritime routes, locations, and navigational markers across the ocean.
Black background with large, semi-transparent text reading "A24" in stylized font.

CLIENT RESULTS

  • A CLIENT SECURED AN EXECUTIVE ROLE AND A $90,000 SALARY INCREASE AFTER JUST FOUR COACHING SESSIONS

  • A CEO EXPERIENCED BETTER CROSS-FUNCTIONAL COMMUNICATION AND COLLABORATION ACROSS THE TEAM AFTER 1 OFFSITE

  • A CLIENT RECEIVED A RARE PERFECT PERFORMANCE REVIEW RATING AFTER JUST 6 MONTHS OF COACHING

  • A CLIENT EXPERIENCED MORE EASE, MORE CONFIDENCE, FEWER HOURS WORKED, AND LESS STRESS WITHIN ONLY 3 MONTHS OF COACHING

  • A CLIENT WON UNANIMOUS APPROVAL FROM EXECUTIVE STAKEHOLDERS FOR A HIGH-STAKES STRATEGIC INITIATIVE AFTER REFINING THEIR PITCH AND PRESENTATION WITH ME.

  • NAVIGATED A SUCCESSFUL TRANSITION FROM CONSULTING SOLO TO AN IN-HOUSE LEADERSHIP ROLE WITH TAILORED COACHING AND STRATEGIC PLANNING.

  • SECURED DREAM LEADERSHIP ROLE & A SIGNIFICANT SALARY INCREASE AFTER JUST 3 SESSIONS

WHO IS THIS FOR?

YOU’VE OUTGROWN

WHAT GOT YOU HERE

THE STEP CHANGE

From executor to executive

The work that made you exceptional is the work that's now holding you back. Getting to the next level isn't about doing more of it. It's a step change in how you operate.

WHO I WORK WITH

For leaders ready to make the step change


VPs and C-Suite Leaders

You're operating at the top, and the next level is a different game entirely. You need sharper positioning and the executive presence to match the room you're in.


Newly promoted leaders

You just stepped up, and the skills that earned you the role aren't the ones the role now demands. You want to make that shift fast, not learn it the hard way.


High performers who feel misunderstood

You deliver, but your impact isn't landing with the people who decide promotions. You're not being overlooked. You're being misunderstood, and we fix that.


Leaders navigating high-stakes transitions

A new mandate, a bigger seat, a make-or-break moment. In a fast-moving company, the right strategy for your environment changes everything.

WHAT YOU’LL WALK AWAY WITH

Three months. A different trajectory.

Advancement isn't about working harder. Using my Tell Me What To Do Method, we build the positioning, the narrative, and the executive presence that actually move you up, so your results finally read the way they should.


Positioning that gets you seen as strategic, not just tactical


Executive presence and communication that lands in high-stakes rooms


A concrete plan to win the promotion and the raise that should come with it


The ability to manage up, influence sideways, and make your impact legible


Confidence in the moments that decide your next level

HOW IT WORKS

A clear path, not trial and error.


We start with a conversation about where you are, where you want to be, and what's actually getting in the way — it's almost never what you think.

01.

A free strategy session.


A 60-minute deep dive plus assessments (including Deeper Signals) to build a coaching plan tailored to your goals, with no generic frameworks.

A deep-dive onboarding & assessment

02.


Biweekly 60-minute sessions where we build the strategy, the narrative, and the executive presence that get you recognized and promoted.

03.

Biweekly 1:1 coaching for 3 months

ABOUT ASHLEY

I went from an IC to a VP in 5 years, I’ll show you how.

I spent 10 years in tech and went from individual contributor to VP in five years — quadrupling my income along the way. I learned the hard way that your work doesn't speak for itself. You have to.

Today I coach directors, VPs, and senior leaders at companies like Airbnb, Meta, Citi, A24, and JLL who are done letting their work speak for itself. My coaching is tactical and strategic — I help you figure out what's actually holding you back, build the right strategy against it, and stay in your corner until it works.

Real Talk - CLIENT TESTIMONIALS

frequently asked

The questions high achievers ask first


Who is this coaching for?

VPs, C-suite, and senior leaders — plus high performers ready to step into those roles, especially in fast-moving companies. If you're ready for a step change and willing to challenge your own assumptions to get there, this is for you.


Who isn’t this a fit for?

This works if you're willing to question your own assumptions and try something different. It's not for people who want a credentialed coach with rigid frameworks and a script to follow, or for anyone convinced the problem is always everyone else. If you're ready to look honestly at what's in your way — including your own thinking — we'll do great work together.


How is this different from other types of coaching?

I'm a former tech VP, not a career theorist. This is tactical and strategic: we go straight at what's actually holding you back, including the real fears and assumptions underneath it, then build a concrete strategy against that specific problem. Less talking about feelings and conceptual theories, more changing outcomes.


What results can I expect?

Clients negotiate promotions and meaningful raises, nail high-stakes interviews, and finally get recognized as the strategic leaders they are, usually within a three-month engagement.


How long is the engagement?

The core partnership runs three months, with biweekly 60-minute sessions plus a comprehensive onboarding deep dive and assessments to tailor your plan.


How do we start?

Book a free strategy session. We'll talk through where you are and where you want to be, and decide together whether working together is the right next move.

MAKE THE CAREER CHANGES YOU DESIRE

STOP WAITING FOR SOMEONE ELSE TO NOTICE YOUR POTENTIAL

You've been doing strong work for years. You may have even been told you're strategic or leadership material. So why aren't you moving forward?

The issue isn't your performance. It's how your performance is being perceived. At a certain point in every career, expectations shift. The professionals who advance aren't necessarily doing better work than you. They've learned how to think, communicate, and connect their work to business outcomes in a way leadership recognizes as impact.

That's the step change. And it's exactly what we work on together.