Executive coaching for VPs and senior leaders in fast-moving companies. I help you get seen, heard, and promoted, so the right people finally see your impact the way you do.
YOUR WORK WON’T SPEAK FOR ITSELF
TRUSTED BY LEADERS at
CLIENT RESULTS
WHO IS THIS FOR?
YOU’VE OUTGROWN
WHAT GOT YOU HERE
THE STEP CHANGE
From executor to executive
The work that made you exceptional is the work that's now holding you back. Getting to the next level isn't about doing more of it. It's a step change in how you operate.
WHO I WORK WITH
For leaders ready to make the step change
VPs and C-Suite Leaders
You're operating at the top, and the next level is a different game entirely. You need sharper positioning and the executive presence to match the room you're in.
Newly promoted leaders
You just stepped up, and the skills that earned you the role aren't the ones the role now demands. You want to make that shift fast, not learn it the hard way.
High performers who feel misunderstood
You deliver, but your impact isn't landing with the people who decide promotions. You're not being overlooked. You're being misunderstood, and we fix that.
Leaders navigating high-stakes transitions
A new mandate, a bigger seat, a make-or-break moment. In a fast-moving company, the right strategy for your environment changes everything.
WHAT YOU’LL WALK AWAY WITH
Three months. A different trajectory.
Advancement isn't about working harder. Using my Tell Me What To Do Method, we build the positioning, the narrative, and the executive presence that actually move you up, so your results finally read the way they should.
Positioning that gets you seen as strategic, not just tactical
Executive presence and communication that lands in high-stakes rooms
A concrete plan to win the promotion and the raise that should come with it
The ability to manage up, influence sideways, and make your impact legible
Confidence in the moments that decide your next level
HOW IT WORKS
A clear path, not trial and error.
We start with a conversation about where you are, where you want to be, and what's actually getting in the way — it's almost never what you think.
01.
A free strategy session.
A 60-minute deep dive plus assessments (including Deeper Signals) to build a coaching plan tailored to your goals, with no generic frameworks.
A deep-dive onboarding & assessment
02.
Biweekly 60-minute sessions where we build the strategy, the narrative, and the executive presence that get you recognized and promoted.
03.
Biweekly 1:1 coaching for 3 months
ABOUT ASHLEY
I went from an IC to a VP in 5 years, I’ll show you how.
I spent 10 years in tech and went from individual contributor to VP in five years — quadrupling my income along the way. I learned the hard way that your work doesn't speak for itself. You have to.
Today I coach directors, VPs, and senior leaders at companies like Airbnb, Meta, Citi, A24, and JLL who are done letting their work speak for itself. My coaching is tactical and strategic — I help you figure out what's actually holding you back, build the right strategy against it, and stay in your corner until it works.
Real Talk - CLIENT TESTIMONIALS
frequently asked
The questions high achievers ask first
Who is this coaching for?
VPs, C-suite, and senior leaders — plus high performers ready to step into those roles, especially in fast-moving companies. If you're ready for a step change and willing to challenge your own assumptions to get there, this is for you.
Who isn’t this a fit for?
This works if you're willing to question your own assumptions and try something different. It's not for people who want a credentialed coach with rigid frameworks and a script to follow, or for anyone convinced the problem is always everyone else. If you're ready to look honestly at what's in your way — including your own thinking — we'll do great work together.
How is this different from other types of coaching?
I'm a former tech VP, not a career theorist. This is tactical and strategic: we go straight at what's actually holding you back, including the real fears and assumptions underneath it, then build a concrete strategy against that specific problem. Less talking about feelings and conceptual theories, more changing outcomes.
What results can I expect?
Clients negotiate promotions and meaningful raises, nail high-stakes interviews, and finally get recognized as the strategic leaders they are, usually within a three-month engagement.
How long is the engagement?
The core partnership runs three months, with biweekly 60-minute sessions plus a comprehensive onboarding deep dive and assessments to tailor your plan.
How do we start?
Book a free strategy session. We'll talk through where you are and where you want to be, and decide together whether working together is the right next move.
MAKE THE CAREER CHANGES YOU DESIRE
STOP WAITING FOR SOMEONE ELSE TO NOTICE YOUR POTENTIAL
You've been doing strong work for years. You may have even been told you're strategic or leadership material. So why aren't you moving forward?
The issue isn't your performance. It's how your performance is being perceived. At a certain point in every career, expectations shift. The professionals who advance aren't necessarily doing better work than you. They've learned how to think, communicate, and connect their work to business outcomes in a way leadership recognizes as impact.
That's the step change. And it's exactly what we work on together.